Comedian Louis C.K. recently self-released a video of his stand-up special, “Live at the Beacon Theater,” for $5 online. He personally paid for the production costs up front in an experiment to see if this was a cheaper, more efficient, and less restrictive method of getting his content to his fans. In doing so, he cut out paying the middlemen — including the marketing team — and avoided the red tape of working with studio executives.It's harder to treat your customers as, well, customers than it is to tell them to take what you serve up and like it. It's no mistake that the MPAA came out of the Film and TV world, where their customers are expected to passively sit back and watch. But treating their customers as being a bunch of thieves has not developed a relationship that lasts.
In twelve days, Louis C.K. earned more than $1 million from people downloading the special — far more than the $170,000 it cost to produce the video ...
Without the luxury of stardom, Louis C.K. sold $1 million of video downloads by trusting his audience. He showed this by selling DRM-free videos, then gently asking them to purchase, not pirate. This openness built a relationship of mutual trust and respect with his fans. Companies looking to create successful online marketing campaigns should try to build similarly long-term relationships with customers based on trust and direct communication.
And so, the MPAA has bought a bunch of Congressmen, to make institutionalized contempt and suspicion the law of the land. Compare that to Louis C. K. He put up his show with no DRM, and people downloaded it on the honor system. After paying for it.
Can someone please explain to me the "problem" of piracy?