Tuesday, August 24, 2010
Can't tell him nuthin'
For those who don't catch the reference, it's a comparison to George W. Bush:
This video still appalls leftists, which makes it even better.
Marketing types say that once a person has formed an impression of a product, it's very hard to get them to change it. This is why people don't like to change brands (say, toothpaste) - they've already made up their minds, and you're asking them to reopen that mental analysis. This is why new brand introductions are so hideously expensive, because you have - for a brief moment - a blank slate, with no pre-conceptions. Brand re-launches (e.g. New Coke) are almost always a disaster.
Obama's brand looks to be solidifying as arrogant, out of touch, and unwilling to not be out of touch. There's a country song for that: