But I hate the idea that Apple might try to take 30% of my free, and can appreciate how artists who rely on paying customers would be going crazy with rage right now:
Up until now, every subscription service has played a strategy game – against Apple and each other – and in a spilt second, Apple has changed the game and reminded them that it owns the board beneath them. Once Apple introduced the ability for app developers to charge for in-app content on a subscription basis and claimed rights over a 30% cut, it restructured the subscription music sector.Mark Alger lays it out:
There is a certain evil genius to The Steve's latest move. Let the Apps use the wisdom of crowds to act as the next Col. Tom Parker to find the new Elvis. And you don't need to pay a real - you know - actual Tom Parker his cut. And you rake in a cool 30% of every shekel, straight off the top. Simples.
For all of my forty years in the music business, I have reminded myself of this central fact: we are all in it for the music. And the music comes from the artist. Any arrangement that does not ultimately benefit the artist hurts the music.
Ask yourself: how does this arrangement benefit the artist?
The only ones getting screwed are the artists trying to get access to an audience via the Subscription Apps.
Evil. While Apple is welcome to price access to its App store the way it likes - hey, free country and all that - I'm equally free to say that I no longer want to spend money on products from a company that disgusts me. Free country.
My next phone will be an Android, and good riddance. I'm pretty tired of not being able to sync the iPhone with my Linux computer, simply because The Steve didn't want me to. And it looks like by the time Apple gets a new version of iPhone out the door, there will be three generations of Android phones shipping. But the deciding factor is that I've come to the conclusion that Apple are a bunch of exploitive jerks, and I'm not interesting in giving them any more money.
I guess it's time for me to Think Different.