If "alt-right" could have been tied tightly to Spencer and overt racists, then it would seem as though Bannon is an admitted racist and Breitbart.com is toxic. That plan seems to have failed because the intermediate step — equating "alt-right" with racist — outraged readers. Making racists seem okay and kind of cool was an unintended consequence.Shilling for the Left. It's what they do.
So now we're seeing the media back off.