Since 2003, print ads have fallen from $45 billion to $19 billion. Online ads have only grown from $1.2 to $3.3 billion. Stop and think about that gap. The total ten-year increase in digital advertising isn't even enough to overcome the average single-year decline in print ads since 2003.Gee, I wonder why? We used to get both the New York Times and the Boston Globe. Then I figured out that I wasn't paying for news, I was paying for lefty slanted political indoctrination. And sudoku.
And so I don't get a paper anymore. And there are millions of people like me, and what do you think happens to the advert rates when we all cancel our subscriptions?
Via Free Northerner who explains what happens using only three words: Let it burn.