Activision gloats that its Call of Duty franchise is again the "biggest entertainment launch of the year", after revealing a return of $500m (£316m) from day-one sales of Black Ops 2.It ain't braggin' if you can do it.
The figures come compiled from three sources: Chart-Track, retail customer sell-through information, and internal company estimates. We're unsure just how much the latter affected the final number, ahem.
“Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for Harry Potter and Star Wars, the two most successful movie franchises of all time,” boasts Bobby Kotick, CEO of Activision Blizzard.
Sunday, November 18, 2012
The Call Of Duty: Black Ops launch was stupendous: