Via Chris Lynch we see this stunning drop in viewership for the NBA championship:
Game 1 averaged only a 4.1 rating and 7.41 million viewers on ABC, “comfortably the lowest rated and least-watched NBA Finals game on record (dates back to 1988),” Sports Media Watch reported.
But if the league thought things might improve for Game 2, it had a bitter pill to swallow because the second in the series did even worse than the first.
Game 2 cratered with just 4.5 million viewers and a dismal 1. 9 in the ratings. This embarrassing showing was down 68 percent over Game 2 in 2019.
Emphasis added by me. But hey, at least we have good sportsmanship to watch, right? Wait, what?
[Lebron] James was seen leaving the floor with 10 seconds left and off to the side before the buzzer sounded and the game officially ended.
The NBA's TV contracts expire in 3 years.