When your brand name becomes a generic term, it's bad news for the brand. It's doubly bad for the brand when the name gets turned into a verb. Here's why:
Fortunately (for Google) this is a spoof. But Trademarks have been ruled to be unenforceable if they become used as general terms. If that happens to your brand, it's, err, evil.
1 comment:
You can't stop it, though. Here's an interesting list. http://en.wikipedia.org/wiki/List_of_generic_and_genericized_trademarks
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