Brewing the world's strongest beer

"Tactical Nuclear Penguin"? 32% ABV? Yowzer.

Tactical Nuclear Penguin from BrewDog on Vimeo.

BrewDog have a really good sense of humor. After Tokyo (their first high-alcohol beer) was labeled "irresponsible", they introduced a low-alcohol brew called "Nanny State". Heh.

Still, Tactical Nuclear Penguin packs a wallop:

A warning on the label states: "This is an extremely strong beer; it should be enjoyed in small servings and with an air of aristocratic nonchalance. In exactly the same manner that you would enjoy a fine whisky, a Frank Zappa album or a visit from a friendly yet anxious ghost."

Great marketing, though:

The BrewDog team receives high marks for its beer though its a creative branding strategy that has made them international brewing celebrities virtually overnight. From the IPA aged on a voyage around the Atlantic Ocean to the BrewDog Tokyo-Portman Group scandal to announcing the world’s strongest beer in penguin suits . . . they get people talking. Personally, I think it is fascinating though I can understand why beer purists that feel these things detract from the product itself view the brewery negatively. No matter what way you cut it, to steal a phrase from the Dos Equis marketing people, BrewDog Managing Director, James Watt may just be the most interesting man in the world.