‘Twitter helped win me the election,’ President-elect Donald Trump told me when we spoke two weeks ago.This is perceptive and funny, but it's only the setup. This is the serve:
He cited his extraordinary army of 16 million followers on the social media platform as one reason (he has almost as many on Facebook). Each follower represented a potential voter he could talk to directly on a daily, or hourly basis – in exactly the way he wanted.
The second reason, he said, was his ability to set the news cycle for a day with one solitary tweet.
He particularly loved the fact, as a businessman, that it costs him absolutely nothing; Twitter is the ultimate marketing tool.
Since the election, Trump has continued to set America ablaze with his tweets; from his calls for the musical Hamilton to be boycotted and flag-burning to be criminalised, to his angry attacks on Saturday Night Live, defense of his contentious phone call with Taiwan, and mockery of China’s hypocrisy.Each episode followed a familiar 10-part pattern:
1) Trump posts an inflammatory, highly opinionated tweet.
2) The media goes nuts.
3) Trump’s tweet then dominates the news all day.
4) The media demands he stops tweeting because it’s ‘un-presidential.’
5) Trump ignores them.
6) Conventional politicians demand he stops tweeting because it’s un-presidential.’
7) Trump ignores them too.
8) Trump wakes up next morning to every paper and cable news show talking about his tweet.
9) Trump chuckles to himself.
10) Trump tweets again.
LOL. I'm not a Piers Morgan fan, but this is 100% dead on. It's also funny, so make sure that you click through to read the whole thing. It's odd that it takes the overseas press to figure this out - the fact that the domestic press is smart enough to figure it out but will absolutely not admit it says all you need to know about them.
Trump will keep beating them like a rented mule until they do.
Hat tip: American Digest.