Privacy campaigners say Google's obsessive collection of location markers violates Europe's privacy laws - potentially exposing the Californian giant to punitive fines.
Several privacy watchers agree that as it stands, users are misled, and can't give informed consent. That exposes the company to financial penalty under GDPR rules: which could be 2 per cent or 4 per cent of turnover.
"Burying its stalking settings, while distracting users with a deliberately crippled 'Location history' button, isn't just deceitful - it's unlawful," campaigner Phil Booth opined. "Without proper consent or legitimate purpose, Google is breaching the GDPR rights of every EU citizen it has been tracking.We'll see if the EU wants to make sure that there are teeth in the GDPR privacy regulation.