I'm a big sports fan (or at least I was) but this weekend I didn't watch a minute of a single game although the Red Sox, Bruins and Celtics were all playing. That would have been unfathomable before 2020. Last night I was in a sports bar and it wasn't until the third inning was in progress that someone requested the Red Sox be put on the TV's. There's a big reckoning coming for sports revenue because people have learned that they can live without it.
Strangely, you can survive if your fans hate you. Hate is a strong emotion and it means that they're still emotionally engaged. You can't survive if nobody cares.