A better mousetrap

Designed to make it easy to shoot them at range:

The optic is also built to be very intuitive so there’s a very short learning curve. A Sergeant Major at Ft. Benning two desk clerks just in from BMT, shooters who had never shot past the 300, and in approximately 15 minutes had them engaging targets out to 800m. Admittedly, that’s not on a two-way range in bad conditions, but think about what they could have done if they’d been given two or three days to learn how to exploit the optic to its fullest advantage, to compensate for wind and environmental conditions.

Well, maybe it's a better "rattrap".