Reuters reports P&G making a one time $8,000,000,000 write-off on Gillette.
No mention of the PR disaster of their recent ad campaign. Borepatch wrote about it back in January.
You can't Voxsplain away Gillette's advertisement
It would not have been hard for P&G to fix this. Instead, their response so far has been to double down, here's a spokesperson saying that preaching to their customers about how evil they are for being men is just good corporate responsibility.
I might sell the brand and give up selling anything to men if they are all that evil. It's what a woke company would do.