Thursday, April 19, 2012

Truth in advertising

It is astonishing that they'd admit it, but this is entirely true.  Entirely.



The only thing I'd change is that their phone is also a beta test.  All high tech products are a beta test.  The product planners go by the mantra "go ugly early" - get to market and let your users tell you what to change.  So it's never ready for Prime Time, by definition.

Love the amish guys, though.

6 comments:

  1. That's our "damned if you do, damned if you don't" curse. If you do anything new, you need a beta test period. The only way to avoid it is to keep shipping the same old stuff. But the fickle public doesn't want that, they want new! New! NEW!

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  2. As a non-representative late-adopter sample of one I don't want NEW, I want OLD!

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  3. I see your point about never-ending beta testing, but I think I'd rather beta-test v1.1 than v1.01, if for no other reason than that all the users of v1.01 through 1.09 have had a chance to find bugs. Fortunately, I have no urgent need for smartphone functionality, so I get to wait until v2.x is in beta-test.... ;-)

    For much the same reason, I prefer to wait until Microsith has released at least one Service Pack before buying a computer with a new version of Windows. While there's a place in the world for early adopters, I believe that part of their place in the world is to stumble on the dungeon's traps, so I don't take damage from them....

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  4. I'm with Auric Tech. The bleeding edge is painful and expensive.

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  5. Also I wonder if it was supposed to be ironic that the dude was wearing 1950s Diving gear.

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  6. People will choose the buggy new model now over the more mature design later every time. In my biz, we spend more time just qualifications testing a new product than the time a new model smartphone is on the market.

    Which is not to say software bugs don't still exist, it's just easier to fix them in hardware most of the time.

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