Apple is using the immense amount of data that it has collected from its 150 million iTunes accounts to help its iAd advertisers target their pitches to users of iOS 4 devices.Of course they won't be sharing your personal information. Because that would be too valuable. Oh, wait ...
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Apple won't be sharing your individual, personal data, according to Bloomberg. Instead, Apple will make available "buckets" of applications to advertisers, with those selections based on users' purchase histories. We can imagine, for example, that purchasers of multiple fart apps — 701 and counting — might be offered tickets to Jackass 3-D when it's released this October, while those inducements might be withheld from iTunes accounts whose music purchases are heavily weighted with offerings from Deutsche Grammophon.
Droid, and MP3s, and Amazon's DRM-free store. Or buy used CDs for $4 and rip it yourself. Unless you don't care that all the App developers know you like Fart jokes. Well, not you, but you know what I mean. Privacy FAIL.
I go the used CD's route and own a dumbphone with no ads.
ReplyDeleteI don't mind buying CDs, as far as I'm concerned it is a backup copy with nice artwork.
ReplyDeleteJim
Oh wise one please enlighten me as to how this is different from say a place like walmart in Noston telling advertisers that folks over their love the latest Justin bieniear cd?
ReplyDeletePrivacy fail? It called demographics and metrics