When your brand name becomes a generic term, it's bad news for the brand. It's doubly bad for the brand when the name gets turned into a verb. Here's why:
Fortunately (for Google) this is a spoof. But Trademarks have been ruled to be unenforceable if they become used as general terms. If that happens to your brand, it's, err, evil.
You can't stop it, though. Here's an interesting list. http://en.wikipedia.org/wiki/List_of_generic_and_genericized_trademarks
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