Saturday, April 3, 2010

Apple marketing fail

I got Apple spam today - the iPad is here!! And it has WiFi!!!1!!

Yeah, OK.


Err, without a phone.

Now I actually think that the iPad may work out for Apple. There are a lot of folks who just don't like messing about with computers, and this may be the "laptop" for them. But memo to Apple Marketing Department: know your customers. Your current customers who don't mind messing about with computers may give you some mockery here.

Because they're not the target customer, right? So why spam them?

5 comments:

  1. I just spent last evening with an apple True Believer, who tried to convince me that the reason I don't like apple is because I can't accept perfection. Like it's some sort of character flaw that I have. I tried to tell him that the real reason I don't like them is

    1) I don't like following herds

    2) apple tries to take over your life when you buy their products and

    3)simply, Steve Jobs is an @$$.

    Needless to say, his efforts to convert me instead made me hate apple more.

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  2. Of course, everyone and their monkey is going to come out with something similar that does more useful things in a more open manner, and Apple will get slaughtered for it.

    Jim

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  3. ASUS Eee PC T91 seems to be the first crack at it - though slightly heavier and slightly smaller screen. OTOH, it has a real OS, a real HD, and a lower price tag.

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  4. But Ian: remember, with Apple the lack of features is a feature. Think the "Air" laptop

    ReplyDelete
  5. Other than having a much too high of a price tag, I thought the Air wasn't too bad.

    ReplyDelete

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