We used to subscribe to Garden & Gun magazine, back up in Yankeeland at Chez Borepatch. Now, Sports Firings lets us know that it's on the skids.
Quite frankly, this looks like incompetence. The idea that they couldn't find advertisers willing to target 90 million gun owners with an upscale, glossy "Southern Living" type magazine suggests that their sales departments should be fired. Theirs was an interesting niche, highly differentiated against a whole lot of bland "meh" competitors. And they blew it.
And actually, they blew it pretty much from the beginning. The guns were all $12,000 (and up) well heeled over/under shotguns, and while those are very nice indeed, there's more to the gunnie world than that. There's more to the upscale gunnie world than that. They did have quite a good chicken pot pie recipe once, though. Not enough.
We let our subscription lapse years ago, before they seem to have gotten into financial difficulties. I won't miss 'em when they're gone.