G4 is a TV channel devoted to all things videogame. X-Box, Halo, that sort of thing. As you'd expect, it's wildly popular with the youngsters.
Well a G4 announcer babe went to the range to try out some shooty goodness. What happened next was, well, exactly what you'd expect. After all, shooting things is fun!
What makes this interesting (other than the obligatory Chicks 'N' Guns thing) is that G4 aims at the under 30 demographic. These are the kids who grew up in a world that told them that Guns are bad, mkay? They didn't have the positive examples that kids of my generation had.
And still you get a very positive segment. We're winning, where it counts - the new generation.